Softrock is a Portuguese brand built on the idea that things are not quite what they seem. Shot in a studio setting, the series captures each piece with an unhurried, tactile quality that mirrors the brand's own ethos of meticulous handcraft and natural imperfection. Shaping the visual mood alongside the models, blurring the line between editorial and intimate portrait. The images feel lived-in and quietly subversive — soft in tone, but with an edge. A collaboration that wears its craft lightly, and all the better for it.
Each Softrock piece undergoes meticulous craftsmanship in Portugal.
Embrace the natural variations and imperfections and treat it with care to extend its lifespan.
Creative Director
Carolina Parrinha
Models
Leticia Guimarães
Carolina Parrinha
Zezé
Photography
João Monteiro
Website
softrock.pt/
